Molly Kilbane- Blog # 3

I believe the motivation for this application was promotion and marketing purposes. The features of all these perks if you successfully and actively participate in this club allow users to feel like they are a part of something bigger than just locals at the bar. When the owner of Kilroy's on Kirkwood and  Dunnkirk Kilroy's spoke to us he said the motivation for the his bar's participation with this application and design was to make elite socialites feel as they were apart of the Kilroy's family. This was very appealing to many frequent flyers of the bars because they have seen the true friendships and teamwork that the employees of these bars display. You can tell by the day they interact with one another that are more than just bartenders, servers, and bus boys. They are family and share hours on hours together. This family oriented bar was the motivation to create this app to extend the offer and make their family dynamics larger and more diverse. He wanted the employees and the customers to have a bond better than the other bars in bloomington.