2-William Worth

Tinder Inc.'s Tinder application is an example of obvious design. Through Tinder, users are able to simply "like" or "dislike" the randomly selected person that appears on their screen by hitting the "X" or "<3" buttons.  Users are also able to see more information about the other user if they click the "i" (indecisive) between the "like" and "dislike" buttons.

This design is considered obvious because it allows for users to focus only on the person that appears on the screen, and decide quickly and anonymously whether they "like" or "dislike" the other person. There are multiple symbols with clear, obvious meanings allowing for fast, easy navigation.